Scarpa Olivetti Floor

Scarpa designed an ambitious project a synthesis of technological avant garde and cultural value.

Scarpa olivetti floor.

The olivetti shop in venice. In 1958 adriano olivetti an enlightened and visionary entrepreneur commissioned carlo scarpa to create a prestigious exhibition space in piazza san marco venice. Scarpa s olivetti showroom seemed to utilize a lot of natural light and was not over lit. History of the olivetti showroom.

Unlike many architects scarpa enjoyed working closely with craftsmen and revelled in a two way design process. The visit to the olivetti shop is the beginning of an itinerary to discover carlo scarpa through a hidden and at times unprecedented venice. This combined with thoughtful and natural handmade materials conveyed a sense of quiet drama mystery and timelessness. Scarpa controlled the light within the olivetti showroom through the addition of windows to the exterior wooden grids on the second floor to control the intake of light artificial lighting as.

Located in the shopping arcade of the piazza san marco the olivetti showroom in venice was designed and completed between 1957 and 1958. Introduction of carlo scarpa olivetti showroom photographic image image source. The olivetti branding isn t simply integrated into the architecture it defines the space. In the late 1950 s adriano olivetti an italian entrepreneur man of culture and renowned leader in industrial design commissioned carlo scarpa to create a showcase displaying his typewriters and calculators manufactured in the town of ivrea italy.